At a time when paints were less than reliable and whitewash paints were friable and known to smudge off, calling a product “enamel paint” was a powerful marketing move in the mid-1800s.
Enamel was associated in consumers’ minds with the vitreous shell surfaces of porcelain and ceramic tiles, or of porcelain bathroom fixtures, all of which were impermeable, sanitary, and very tough. Translating the idea of cookware, tile, sinks, and bathtub enamel to paint was a convenient shortcut to indicate that this paint was equally water-resistant and tough.
Powder coating has largely replaced baked enamel coating for industrial applications. However, enamel paint’s main competition came when synthetic latex paints were introduced after World War II. Today, enamel paint still has some associations with hard-shelled items such as large appliances like refrigerators and washing machines, though these too are now powder-coated.
Hunan Noli Enamel Co., Ltd has been focusing on Porcelain Enamel Coating for over 30 years.
As the leader manufacturer of Porcelain Enamel in China, Our Annual Capacity:
- 30,000 M/T Porcelain enamel frit
- 10,000 M/T Ready To Use (RTU) Porcelain Enamel